At Salesforce I made complicated tech stuff simple to understand.
My contribution:
Concept, copy, OLV script, event strategy, event art direction, event execution.
Some tech stuff takes more than 4 words to uncomplicate.
That’s where Salesforce Explained comes in.
My objective for this Salesforce event (World Tour New York) was to attract new users and get Santander to reinvest.
My strategy was to get investors to interact with all the ways Salesforce is growing brands.
Results:
AI & Email Marketing 101 has over 100k views.
Santander is still with Salesforce.