People think that meat alternatives are for tree huggin’ hippies and animal rights rally goers.

But nobody is beyond Beyond Burgers.

Not even people who can taste the difference between cow breeds.

Or the guy who wants to hear the death throes of his dinner!

OR THE REAL WACKJOBS WHO…

(Clears throat. Straightens tie. Regains composure.)

I made this campaign in ad school.

It’s been reigned in quite a bit.

My contribution:

Concept, copy, strategy, art direction, design, Beyond Burger taste tester.